Suite is an independent fashion brand by Jennifer Diederich, inspired by sparkling cocktail parties, plenty of color, and chic 1960s silhouettes. Ready to move on from selling on Etsy, Jen was looking for her own shop platform, and a fresh brand identity for her collection’s new phase.
Drawing together Jen’s inspiration and goals, we created a world of vintage-style glamour injected with a playful, whimsical mood. After a colorful new brand design, we built a shop-focused Squarespace website that allows Jen's customers a boutique shopping experience - one that reflects the energetic style of her collection.
With both more demands and constraints than non-commerce websites, the prospect of a DIY Shopify site is daunting - and rightfully so.
In our design process, I'll guide you through the design limitations of e-commerce, and show how we can maximize Shopify's design capabilities to create a distinctive design that reflects your brand.