Whitney Haldeman has grown her travel blog, Blonde Atlas, into a bustling travel business with group trips (called Atlas Adventures), travel courses, and bespoke travel planning services. 

It was time to update her years-old brand and website to reflect all that growth. We set out to shift focus from the blog to travel offerings and her email list, all while feeling elevated yet approachable - like a helpful (and stylish) friend. 

The Blonde Atlas brand palette & fonts were curated to feel cultured, clean, and cozy. Each page was structured to emphasize travel services and highlight glowing reviews, with an added sense of sophistication from movement and layering.

An elevated & approachable design on Squarespace.

“My new website is                                                      
and I am very confident as a brand now - is there any better feeling!?”

- Narelle, Narelle Janine Events

The experience

speaking directly to my ideal client

For a completely custom website that tells your signature story, we follow a 12-week design process. Together, we dive deep into your brand's world to create a site that stands out uniquely as the perfect fit for your dreamiest of clients. And of course, it functions like a dream.


Web Design

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Tailored Template

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Equal parts aesthetics and strategy, thoughtfully designed.

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